Lucy Aitken
Anemoia: Or why the young are yearning for memories they never had
This summer, Originals x Oasis saw adidas maxing out on its association with the Gallaghers: a three-minute film glorified the UK band’s classic gigs. How can other brands channel 90s nostalgia? And what are the risks and rewards? Lucy Aitken finds out.
Lauria’s Law
A year on from presiding over the Sustainable Development Goals Lions Jury in Cannes, Gustavo Lauria, President and Chief Creative Officer of We Believers, talks to Lucy Aitken about harnessing the industry’s “superhero brains”, game-changing creativity and farting cows.
Los Angeles: in the line of fires
The big clean-up has started in LA after January’s wildfires ravaged the city. But what does this latest environmental disaster mean for the commercial production industry? Kicking off our Sustainability Focus, Lucy Aitken finds out how Tinseltown can recover.