Manu Gambagorte
Insight
19th Jan 2024
Social media in 2024: the year of authenticity and innovation
Last year saw some upheaval (Elon, we're looking at you), but social media remains "the home of authenticity", says Manu Gambagorte, Director; Strategy & Insights at The Social Element. If that's the case, how can brands get a thumbs up from their audience in the year ahead?