Marta Swannie
Insight
16th Feb 2024
Does gaming have a future in high street stores?
As "the beating heart of the entertainment industry", video games are huge business. But, as players gravitate further away from physical products, what happens to the high street stores that have fed gamers' habits until now? Marta Swannie, Creative Partner at Design Bridge and Partners, thinks store evolution is needed.
Insight
26th Aug 2020
Fever Twitch: Speaking the local-global language of eSports
With video games the world's most popular form of entertainment, and platforms like Twitch streaming content to millions of daily users, Marta Swannie, Senior Creative and Innovation Director at WPP brand agency Superunion, examines the emerging market of eSports and how brands can play the game.