Matt Michaluk
Rekindling fan magic; what brands can learn from the Shrek legacy
Getting to the top is hard, staying there is even harder, especially when you're off grid for 16 years. So, asks Matt Michaluk, ECD at Household, with the announced release of another instalment of the Shrek franchise, can Dreamworks' green ogre rekindle the magic, and what can brands learn from his attempt to do so?
Spidey-sense; why it pays to be a friendly neighbourhood brand
Spider-Man is still swinging high in the popularity stakes after 61 years, with fans eager for the newest Spidey merch. So, asks Matt Michaluk, Executive Creative Director at Household, what can brands learn from the world of fandom?
I have a cunning plan; Blackadder's guide to fostering long-term brand loyalty
With Blackadder recently celebrating its 40th anniversary, Matt Michaluk, ECD at Household, looks at how Edmund, Baldrick et al managed to engender long term relevance and devotion from a relatively short running show and how brands might do the same.
What the Oscars can teach brands about building fandoms
The aim of both films and brands, says Matt Michaluk, Executive Creative Director at Household, is the same; to create something that fulfils fans. Here, he explains how advertisers can create memorable experiences that will put their name up in lights.