Michele Arnese
Insight
6th Oct 2021
For Your Ears Only: What the James Bond theme can teach about sonic branding
With No Time To Die currently storming the box office, Michele Arnese, Global CEO at amp, talks about how the franchise's distinctive audio cues help it maintain consistency throughout its iterations.
Insight
18th Mar 2021
Top Gear Syndrome: Why the automotive industry still sounds pale, male and stale
Michele Arnese, Global CEO and Founder of sonic branding agency amp, explains how elements of how a brand 'sounds' may be reinforcing gender stereotypes, and how small changes and a bit of bravery can avoid that.
Insight
28th Sep 2020
Has the Premier League hit the back of the sonic branding net?
Michele Arnese, Founder and Global CEO at amp, examines how the Premier League's recently introduced sonic branding is a step in the right direction, but maybe not a step far enough.