Nicola Kemp
Why we shouldn't give in to social impact cynicism
Nicola Kemp, Editorial Director of Creativebrief, thinks that an industry narrative of social impact campaigns 'caring too much' is having a long-term negative effect. Creativity, she argues, has the power to change the narrative, but that doesn't mean there's not a cost to the stories we tell.
Mother disruptor; why brands should pay attention to breastfeeding’s marketing moment
Nicola Kemp, Editorial Director at Creativebrief, celebrates the recent campaigns which honestly tackle the challenges faced by new mothers, but worries that the advertising industry is still invoking 'the motherhood penalty' on many women's careers.
Run your own race: Resolutions after a year like no other
January often means setting ourselves a list of resolutions. But, after the year we've just had, says Nicola Kemp, Editorial Director of Creativebrief, 2021 calls for a new outlook on the goals we want to achieve.
Calling time on advertising’s toxic Christmas tradition
After a year like no other, Nicola Kemp, Editorial Director of Creativebrief, believes that it's time to reset the rules and hold back on toxic behaviour, starting with a less unjustifiably critical reaction to the year's Christmas commercials.
Coronavirus risks putting creative women’s careers in lockdown
New research from the Institute of Fiscal Studies underlines the ticking inclusion time bomb the creative industries are facing. Nicola Kemp, Managing Editor of Creativebrief’s BITE, looks at how the 'new normal' is hitting mothers hard.
Terrible bosses: Calling time on the biggest hurdle to remote working
As companies and individuals navigate the new, corona-imposed working environment, Creativebrief's Nicola Kemp argues that it's untrusting and inflexible leaders who could be the biggest barrier to continued success.
Why the four-day week is not enough
In the face of a fundamental shift in attitudes to work, Nicola Kemp, Managing Editor for Creativebrief’s BITE, asks whether the creative industries need to work harder at embracing a different approach.
All I want for Christmas... is more kindness in advertising
The battle of the Christmas ads is over but, wonders Nicky Kemp, Managing Editor at BITE, with all the vitriol directed at festive commercials, can anyone be crowned as a winner?
Can’t buy my love: Why it's time for a revolution in car marketing to women
Pink it, shrink it, or ignore them all together; it's 2019 but car marque’s still treat women as if they are a niche audience. Nicky Kemp, Managing Editor at BITE, asks why motoring is too often seen as a man's game.
Beware the danger of replacing one stereotype with another
Following on from last month's gender stereotype ruling by the ASA, Nicky Kemp, Managing Editor at BITE, evaluates the need to keep combating the clichés.