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Shobha Sairam

Shobha Sairam

Insight
20th Feb 2023
Does spending millions of dollars give brands the right to write off creativity?

Does spending millions of dollars give brands the right to write off creativity?

One week on from the Big Game, Shobha Sairam, EVP, Chief Strategy Officer at 22Squared wonders if the potential of the coveted SB brief is being squandered.

Shobha Sairam

Shobha Sairam

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