If everything is deemed as 'creative' then, maybe, nothing is. If a bold, imaginative TV script is given the same weight of innovation as a 'Sale Now On' poster then, asks Simon Hewitt, Founding Partner & CEO at Orange Panther Collective, are we throwing away the distinction between creativity and information?

Insight

23rd Sep 2022

Why the agency ladder isn't the only way to the top

Are TV ad campaigns in the doldrums? Simon Hewitt, Managing Partner & MD at Orange Panther Collective, believes so, and also thinks that a different way for creatives to approach the briefs - and their careers - could be the answer.