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Simon Richings

Simon Richings

Insight
14th Sep 2022
Gaming: an untapped creative canvas

Gaming: an untapped creative canvas

Simon Richings, ECD at We Are Social, talks us through some of the advertising opportunities in games that go beyond annoying banners and ill-placed products.

Insight
18th May 2022
When did ‘authentic’ become an art direction?

When did ‘authentic’ become an art direction?

Simon Richings, ECD of We Are Social, explores the rise of pseudo-authenticity and how brands attempting to simulate ‘realness’ can end up with phony baloney that consumers see right through.

Simon Richings

Simon Richings

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