Siân Blackman
Insight
20th Oct 2020
How we perceive Black strength is holding us back
Strong, indefatigable, heroic... Black people are seen as tough customers because, well, they'd have to be to progress in a world - and in an industry - where the odds are stacked against them. But, argues Siân Blackman, Senior Account Manager at Creativebrief, being seen as strong could ultimately be a weakness in the fight for equality.