Tamara Littleton
Insight
14th May 2021
Battle of the brands: How to engage in ‘branter’ on social
Weetabix recently lit up social media with a tweet about a very divisive breakfast, which other brands leapt upon. With a lot of reputations at stake, Tamara Littleton, CEO at The Social Element, explains the perfect recipe for brand interaction on social.
Insight
10th Aug 2020
Reputations are a tightrope, so brands need to find their balance
With the changing nature of retail during and after the coronavirus pandemic Tamara Littleton, CEO at The Social Element, argues that brand reputation is more important now than ever.
Insight
19th Dec 2019
The dawn of privacy: Why brands need to get creative on social media
Tamara Littleton, CEO of The Social Element, looks at the increasing inclination for Generation Z-ers to choose less public methods of social media communication, and what this might mean for brands.