Tim Cumming
Contributor
Hitting a half-century: The Arrows at fifty
As the awards celebrating British brilliance in TV advertising reaches its 50th birthday, Tim Cumming talks to the recently announced 2026 jury chairs, Lizie Gower and Ben Priest, as well as Chairman of the Arrows Board of Directors, Simon Cooper. They discuss the Arrows' impact and ongoing legacy, and how it can support craft and creativity in challenging times.
Phoebe Smith's rules of engagement
Phoebe Smith at Helo discusses the new art of experiential engagement, and talks to Tim Cumming about her trajectory from the music business to the business of making a lasting impact in the real world.
Off-screen opportunities: The new advertising dimensions
As the TVC in the UK marks its 70th year, Tim Cumming talks to creative experts in the branding world about the new dimensions opening up beyond the world of TV and cinema.
Back for the future: Why the creative industries hit rewind to tell new stories
The lure of nostalgia is one advertisers and brands are rediscovering has surprising reach and power in an age of relentless technological change. Tim Cumming talks to a range of creatives to discover how nostalgia for the past can shape the future.
Animation and effects: Are we losing the human touch?
The worlds of animation and VFX are joined at the hip by technology and imagination, but are we in danger of giving tech the upper hand? Tim Cumming talks to animators and VFX experts about old-school techniques, new-school technology, and the bold new talents breaking though.
Stéphane Xiberras: Game-changing creativity
President & Chief Creative Officer at BETC and Head of Havas Global Creative Council, Stéphane Xiberras talks to Tim Cumming about the state of creativity in the 2020s and the transformative magic of humour, humanity and relatability in the best work.
Lucy Forbes; the long and the short of it
Lucy Forbes, the in-demand director of Netflix hit Eric, talks to Tim Cumming about focusing her comedy and storytelling skills onto her two shortform award- winners for Waitrose and Libresse.
Collective innovation with Nicoletta Rousianos
Nicoletta Rousianos knows how to get things started, and how to finish them, as EP and Managing Partner at industry big-hitter The Editors.
Tone Aston talks the psychology of sound
The evolution of sound design, the future of sonic branding and the psychology of sound are among the topics Tone Aston mulls over as he discusses Rumble Studios win at the 2024 APAC Awards.
Brent Anderson: Harnessing the next wave
Brent Anderson, the Global Chief Creative Officer for TBWA\Media Arts Lab, talks to Tim Cumming about branding, creativity, simplicity, and how to surf, survive and thrive in a world of rapid and radical change.
Natsuki Urayama is staying true to the story
Natsuki Urayama, the young Japanese director of acclaimed short film Cut, opens up to Tim Cumming about her life, her nascent career and her ultimate goals within Japan’s creative industries.
Young Arrows targets the future
Co-chairs of the 2025 Young Arrows, Jane Dilworth and James Guy, talk to Tim Cumming about new work, encouraging new talent, and the secrets of success in an industry in constant flux.