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Tom Ghiden

Tom Ghiden

Insight
12th Jun 2024
Stand up or sit down: are culture wars changing the way brands support Pride?

Stand up or sit down: are culture wars changing the way brands support Pride?

While brands have historically shown support through rainbow logos and branding, recent backlash and boycotts have made many reconsider their approach. Tom Ghiden, Managing Director, JOAN London argues that authentic, long-term engagement and allyship with the LGBTQ+ community is more impactful than superficial gestures.

Insight
3rd Aug 2023
Well-behaved brands rarely make history

Well-behaved brands rarely make history

Following the rules doesn't always get you ahead, at least not when it comes to advertising. And if history is driven by rebellion, says Tom Ghiden, Managing Director at JOAN London, then more brands need to stand up and be counted.

Tom Ghiden

Tom Ghiden

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