Yousuke Ozawa
Insight
11th Jul 2022
Avoiding the 'NG' factor: how do you advertise condoms in Japan?
Yousuke Ozawa, Creative Director at UltraSuperNew Tokyo, reveals that far from the perceived 'anything goes' nature of Japan, it's a country that has many taboos, advertising condoms being one of them. Here, he explains how they avoided getting their fingers caught in the potential 'no good' trap.
Inspiration
18th Jun 2021
Cannes Contenders: Yousuke Ozawa
Yousuke Ozawa, Creative Director at UltraSuperNew Tokyo, takes a swing at predicting what some of this year's Japanese Lion winners could be.