Final Thoughts from Advertising Week Europe
As Adweek Europe draws to a close, three panelists reflect on the festival's highs & reveal what they've learnt.
Hopefully you've tuned in to our coverage of this year's Advertising Week Europe over the past few days (click here to catch up on days one; two; and three) but if not, then where have you been? And more importantly, do you even know what you've been missing out on...?
We've spoken to a range of panelists from the week to give you a sense of what went on behind closed doors in London's Picturehouse Central. Just don't get jealous.
David Burnand, Director of Enterprise Marketing at Adobe
"Those in the advertising industry are all aware that emotive content is central to the way that people experience and engage with their brand. But with organisations turning their heads to automation and efficiency, the question is whether we can create an emotional element. It’s a challenge that I’ve seen raised a lot amongst the industry so far this year, and at Ad Week Europe too. If there’s one key takeaway for me, it’s that brands and agencies must use the technology that allows them to do both. For those who can tie the knot, the opportunities to offer targeted, emotive content both quickly and efficiently as part of exceptional digital experiences will be considerable."
Diana Tickell, CEO at NABS
"Despite the significant high profile of discussions on the safe placement of client’s brands, I’ve been inspired by the cut through achieved with the industry coming together to really focus on other particularly challenging issues such as diversity and improving the wellbeing of those working in our industry."
George Panayotopoulos, Global Gaming Content & Partnerships at YouTube
"Advertisers are beginning to understand about who the gaming audience is. A far cry from the misguided stereotype of the spotty teenager playing games in their bedroom. If a brand can position itself and use the language of gamers, they will uncover the untapped potential [within this industry]. But they need to remember with this market it’s all about passion, authenticity and generating the worthwhile conversations in the moments that matter.”
