1stAveMachine signs Lucas Ortiz and Guardabrazo
1stAveMachine has signed Madrid-based AI directors Lucas Ortiz and Guardabrazo for representation across their global roster.
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1stAveMachine, a creative production studio, has signed Madrid-based AI directors Lucas Ortiz and Guardabrazo for representation across their global roster.
Lucas Ortiz Estefanell, aka Lucas Ortiz, is a filmmaker and multidisciplinary creator whose work spans cinema, design, and art direction. His portfolio bridges fiction and commercial work, having collaborated with global brands like Coca-Cola, Meta, SAP, IBM, and Mayo Clinic. In fiction, his feature Recipes to Survive This Universe (2023) delves into existential themes with a striking visual style. His 2024 releases include La Fenêtre, a reflective documentary, and Synthetic Bodies, a fictional exploration of identity and technology, both currently in distribution.
Federico Guardabrazo aka Guardabrazo is a multidisciplinary creative with a background in architecture and fine arts and has a passion for blending art and technology. A self-taught programmer, his digital art practice has led him to collaborate with artists like Daniel Canogar, New Media Studios, Hamill Industries and Wildbytes, designers Koln Studio and Rebeka Arce, musicians C.Tangana and Najwa Nimri and brands like Playstation or Esteé Lauder helping bring their visions to life through technology, ranging from small graphic campaigns to large-scale public digital artworks like Coke Sans Sugar, Honda Dream Generator, Questions to the Future, Warhammer Fest, and Prompted by Dreams. As an educator, Guardabra zo has taught creative coding for years, empowering non-technical creatives to explore new forms of expression. His approach reflects his belief in the importance of accessible knowledge and his commitment to fostering innovation in others.
“We’re thrilled to officially welcome Lucas Ortiz and Guardabrazo to the 1stAveMachine roster,” said Sam Penfield, Executive Producer and Partner at 1stAveMachine. “They’ve been trusted collaborators of ours for years, and we couldn’t be more excited to have them officially on board as AI directors. We’ve already created groundbreaking work together, and we are eager to see what we will accomplish next.”
“Joining 1stAveMachine’s roster after collaborating on numerous projects together is incredibly exciting,” stated Ortiz. “Their constant pursuit of excellence, willingness to embrace powerful storytelling, and courage to tackle projects that seem impossible at first glance make me proud and eager to be officially on board.”
“I’m excited to join 1stAveMachine because it’s a place where collaboration, experimentation, and craft are truly valued, where ideas can evolve into something unexpected and powerful,” shared Guardabrazo. “Great work emerges when you treat every contributor like a creative engine. As a director, I curate the flow, bridging design, technology, storytelling, and intuition into a cohesive, human-centered experience.”
Ortiz’s work is defined by relentless curiosity and a drive to create stories that spark conversation and resonate deeply. His projects combine live-action with bold visuals and cutting-edge technology, including AI and interactive installations like Kinetic Lights and Metarave 23. Whether directing actors or building immersive visual worlds, his work is always boundary-pushing and emotionally resonant.
Guardabrazo brings a versatile toolkit, having led projects in AR, VR, projection mapping, live A/V, data visualisation, and AI-powered art, like his work for the Matadero Cultural Hub in Madrid during their International Literature Festival. His unique ability to merge creative vision with technical fluency makes him a pioneering voice in AI and immersive media.
