Stella Artois: Bench (Le Sacrifice)

This spot is crazy enough to make old Dali twang his 'tache in delight. A parody of 1920s surrealist cinema, Bench finds four men are trying to resist drinking from a bottle of Stella. Three of them are gagging for it, while one is keeping his cool. One of the three gives in, takes a swig, and is transformed into an egg. Just as another of the three is about to break, Mr Cool grabs it, drinks, and becomes an ostrich. With cutaways to mysterious women, God hiding in a tree and the dwarf at the end, you'll think Stella Artois: reassuringly elephants.