Samaritans: Doodles

This animated spot for Samaritans begins with a sad doodle of ink on paper saying 'Game Over'. This extends into the chestplate of a robot and extends out into a random patchwork of pictures, which eventually form a heart shape. This develops a split, but the broken heart is picked up by a female figure who clutches it to her chest. It falls and she is swept up into a stormy sea, then onto a precarious seesaw. She flies up then back down into the sea again, then strives for the sunlight. As the papers on which the doodles run are swept away, the tagline 'Things on your mind?' is revealed.