Lux: Neon Girl

So how much of this is real neon lighting? Well creative director at Santo Buenos Aires, Sebastian Wilhelm, provides the answer. "It's all CG! It is a credit to Framestore and to Danny for making it look as real as we wanted." Downhearted but not disenchanted, it's a wonderful idea and as Wilhelm adds, "the sensation of movement with neon is something we always found very attractive but oddly enough, nobody had ever told a story in that way."