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42 Branded signs Laura McGann and Nick Sundén
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42 Branded announce the addition of two exceptional talents, Laura McGann and Nick Sundén to its roster for commercial representation.
42 Branded announce the addition of two exceptional talents, Laura McGann and Nick Sundén to its roster for commercial representation.
Their unique perspectives and compelling storytelling promise to enhance the vibrant landscape of branded entertainment.
McGann, acclaimed for her BAFTA-nominated documentary, The Deepest Breath, unveils a gripping narrative that chronicles the journey of an Italian diver daring to conquer one of the world's most breathtaking, and perilous, diving locations. This meticulously crafted film pulsates with tension, exemplifying McGann's remarkable ability to fuse high stakes with human emotion, making it a standout piece in her diverse portfolio.
Meanwhile, Sundén’s award-winning documentary work offers a unique lens into the challenges faced by athletes at the pinnacle of competition. In his latest endeavour, Don’t Think We’re Sleeping, produced in collaboration with Nike and Sour-Sop, Sundén follows the inspirational journeys of three working-class athletes as they strive for Olympic glory in 2024. These intimate portraits of resilience and determination encapsulate the spirit of sportsmanship, making his storytelling both powerful and relatable.
Under the visionary leadership of Managing Director Clancie Brennan, 42 Branded is committed to its mission of creating collaborative short and long-form content that resonates with audiences in today’s rapidly evolving landscape, bringing brands to the heart of popular culture.
Brands have an opportunity to create concepts, ideas and scripts directly with 42’s talent of writers, directors, photographers and actors. This process not only puts the brand and the talent at the heart of the creative process but it has proven to eliminate time wasting, and therefore the brand's money is put to better use, on screen.
Continuing to represent talent across commercial, documentary, TV and Film in both the UK and US. 42 Branded is in development for multiple brand funded projects keeping entertainment, narrative and human stories at the forefront.
As the industry shifts beyond traditional TV and advertisements, these signings reflect a clear dedication to exploring diverse topics and innovative formats that captivate viewers while making brands part of the narrative in a non-invasive way.
With McGann and Sundén now under its umbrella joining directorial talent Shane Meadows, Lynne Ramsay, James Hawes, Eran Creevy, Daisy-May Hudson, Sebastian Thiel and many more renowned TV and Film directors for commercial and branded entertainment representation, 42 Branded is poised for an exciting future. Together, with 42 Branded’s parent company 42 Talent Management and Production, they are redefining how brands and storytelling intersect, ushering in a new era of creative collaboration on a global scale throughout entertainment.
Brennan say’s "As a passionate storyteller, I believe that every project, whether it's a commercial, a documentary, or scripted content, is an opportunity to create a connection that resonates. My vision is to craft compelling narratives that not only captivate audiences but also elevate brands. I thrive on collaboration and innovation, and I'm eager to bring unique perspectives and insights to the brands that are ready to break the mold and leave a lasting impact. Let’s turn ideas into unforgettable experiences together."
