"CLM/BBDO's Fred Raillard and Farid Mokart are the creatives behind the frighteningly real blood & guts striptease for Robbie Williams latest video 'Rock DJ'
If you’re wondering where the bum-clenching, stomach-turning, post-watershed idea of Robbie Williams’ latest video ‘Rock DJ’ came from, look no further than two hot French creatives, Fred Raillard and Farid Mokart, from CLM/BBDO in Paris.
After having written Robbie’s latest Pepsi script (now airing in the UK), the pair were personally approached by Robbie and asked to come up with an idea and script for his ‘Rock DJ’ video. As shots subsribers will find out when they receive shots 60 later this week, the video is certainly one you won’t forget easily.
Fred explains that it is based on the idea of what you have to give of yourself to seduce, as well as dealing with the idol/fan phenomenon. Believe me - it really is the ultimate striptease. ”Only Robbie could have dared to do it,” he adds. (And do it so well!) See the shots magazine for a further write-up and more pictures from this video.
Plus, look out for an exclusive interview with the creative duo in shots 61.
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