Next
Post
Lowe has won back its Sure For Men account from HHCL & Partners, it was announced Monday.
The brand’s account, worth £5 million, returns to Lowe Lintas’s portfolio of Elida Faberge brands, rendering Lowe Lintas & Partners Worldwide sole agency.
Lowes lost Sure For Men to HHCL during the course of the merger between Lowe Howard-Spink and Ammirati Puris Lintas in early 2000.
HHCL held the account for only 10 months before it was put up for review.
In the interim, HHCL produced a saucy campaign for the brand which showed the inner mechanisms of a fictitious Sure factory, staffed entirely by scantily clad femmes fatales.
A brand building campaign for Elida’s Sure and Rexona brands is due from Lowe Lintas later this year in both TV and print.
