Euro RSCG Wnek Gosper has cleverly exploited lip-synching in this series of governmental spots for the UK aimed at getting people to register for voting.
The two ads feature an old dear in her country home and a young bloke in a disco. Each character, however, speaks with a totally different voice - the lady with that of a Cockney geezer and the bloke with that of a posh old lady.
Instead of talking about her cats or the Women's Institute the lady in the first spot (to be showcased on shots 64) leads off about how she goes to the game on a Saturday then down The Crown for a few pints, ‘as you do’, then it's off for a ruby at the end of the night. ‘And if it gets a bit loud later, well that's diamond,’ she grins into the camera.
We hear the young man in the disco moaning about new-fangled ‘electronic music’ and exclaiming ‘what on earth is wrong with a good old-fashioned sing-song?’
The idea springs from the notion that if people don't register to vote then ‘someone else will be speaking for you’, explains the endline.
Tim Nunn, who produced the spots through HLA in London, says: "We actually watched the actors lip-synching to a rough version of the scripts in the casting, to make sure they could do it. The great scripts really helped, but
90 per cent of it was down to the good performances."
The mouths weren't changed at all in post, but to get the match as perfect as possible Nunn and the director Tom Vaughan cut one or two frames per sentence -- any more would effect the flow.
"We knew that the more accurate it was the funnier it would be, and it made all the difference changing one or two frames," explains Nunn.
