After a week of controversy, the new Wrigley’s TV ad recently on air in the UK has been withdrawn. Dog Breath, featuring a man expelling a soggy dog from his mouth after a heavy night on the tiles, has registered over 700 calls of complaint, sounding beating the previous record held by Levi’s Kevin the Hamster who managed only 544.
Dog Breath can be viewed on this week’s Hot Shot, so you can test it on your own shockometer.
Arden Sutherland-Dodd, the production company behind Dog Breath, is no stranger to getting their work axed, with previous bans including their Carlsburg spot featuring Brigitte Neilson opening a bottle between her breasts, and Alison Jackson’s double take videos of Princess Diana, Prince William and the Queen.
Nick Sutherland-Dodd commented: "Everyone is surprised by the strength of the reaction, although it’s nice to cause some controversy here and there. It’s ironic though that the directing team Happy have produced something that’s made people so unhappy."
The media has been all over the story, with CNN running it on the front page of their website earlier this week (just below Bush’s address) and it has even made it down under where it was covered by The New Zealand Herald. There looks like no let up either with The Sun this week interviewing Terry (the actor in the film) and Cracker the dog for a report which will no doubt be deep and insightful.
Arden Sutherland-Dodd are planning a Save Cracker campaign across London, and it’s hoped that the ad will return to cinema screens soon.
