Nestle has moved its business out of Lowe London, to consolidate its account at JWT, now worth an estimated £22 million. The news comes at the end of an eventful week for the JWT network, which also sees Craig Davis appointed to global creative chief.
Nestle's decision to move the account, worth an estimated £8 million, sees products including Milky Bar, Quality Street, Aero and Baci moved to JWT, which already holds the accounts for Kit Kat and Smarties. Lowe will still be working on projects for Aero and Baci in the coming months, before the business is moved in full to JWT.
The move is seen as a vote of confidence for the agency, who did a major relaunch of Kit Kat, with the new tagline 'Make the most of your break', last year.
In further JWT news, Craig Davis has been promoted to chief creative officer worldwide. The promotion comes just 10 months after Davis joined the agency as chief creative officer for JWT Europe, Middle East and Africa. In his new role, he will partner chief executive officer Bob Jeffrey.
"There has never been a more exciting time to be in the advertising business and I am thrilled to be partnering Bob in JWT's push for creative excellence," said Davis. "Creativity is top of our agenda but we're not banging the same drum as everybody else. The business is changing and we are determined to pioneer that change. It all feels very positive." Davis is due to speak at the shots forum on March 8, for more info on tickets, visit https://www.shots.net/forum.
JWT London has also appointed Russ Lidstone as head of planning at the agency. Lidstone joins from Lowe where he has held the same title for the past 18 months, working on the Tesco and Nestle accounts at the agency.
