Cultural Heathen-ism
Had you heard of Tscherkassky before? We hadn't. But then we only learned "sartorial" recently.
We just heard about Peter Tscherkassky. Because we've had our head up our asses for the past 27 years. And we're easily distracted from actual culture by the pseudo-culture slapped across newspapers and the television. Maybe David Icke has a point...