UNIQLO has a new UK online store, and to celebrate it's encouraging shoppers to play pinball for prizes! As demonstrated in this video, the game is socially connected and offers three balls for the chance to climb up the leaderboard and win product from the site.
A £1000 cash prize with further online discount voucher incentives saw the game reward users for their attention while clocking up some valuable brand engagement. By connecting to Facebook and Twitter users would receive three balls to attempt to achieve high scores over three stages. It's simplicity meant meant that users were deeply connected and entertained for prolonged periods.
The campaign laucnhed with sister arm Lucky Counter, which empowered customers by allowing control over pricing of the brand's best-selling products. They were encouraged to suggest new, lower prices through Twitter and the item with the most tweets was altered.
