New ECDs at Wieden + Kennedy

Following the exit of Kevin Proudfoot and Jerome Austria, Wieden + Kennedy New York has signed replacements in Scott Vitrone and Ian Reichenthal, as executive creative directors. Moving from Y&R NY, where they led the office’s creative resurgence as co-chief creative officers since 2008, they have also previously worked at TBWA/Chiat/Day NY as group creative directors on the Mars brands, including Skittles, Starburst, Combos and Snickers.