Mentos: Positive Mind
Mentos goes mental with a fresh slice of positivity from The Martin Agency and @radical.media New York.
Credits
powered by- Agency The Martin Agency
- Production Company RadicalMedia/USA
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Credits
powered by- Agency The Martin Agency
- Production Company RadicalMedia/USA
- Editing Company Running With Scissors
- Director of Photography Tim Pike
- Art Director Dustin Artz
- Copywriter Mike Lear
- Agency Producer Tania Staykova
- Executive Producer Jim Bouvet
- Executive Producer Jodie Brooks
- Director Rosey
- Producer Barbara Benson
- Group Creative Director Keith Cartwright
- Group Creative Director

Credits
powered by- Agency The Martin Agency
- Production Company RadicalMedia/USA
- Editing Company Running With Scissors
- Director of Photography Tim Pike
- Art Director Dustin Artz
- Copywriter Mike Lear
- Agency Producer Tania Staykova
- Executive Producer Jim Bouvet
- Executive Producer Jodie Brooks
- Director Rosey
- Producer Barbara Benson
- Group Creative Director Keith Cartwright
- Group Creative Director
It's all about the power of positive thinking in the latest spot for Mentos, directed by Rosey, which sees Dragee [the word for a single Mentos candy or gum] try to avoid a blade blinfolded. With his young protege, Rick, watching in disbelief, he must prove he's a cut above the rest with his fresh attitude. Check out the social campaign by clicking the Like button here.
Connections
powered by- Agency The Martin Agency
- Production RadicalMedia NY
- Agency Producer Tania Staykova
- Art Director Dustin Artz
- Copywriter Mike Lear
- Director Rosey
- Director of Photography Tim Pike
- Executive Producer Jim Bouvet
- Executive Producer Jodie Brooks
- Producer Barbara Benson
- Group Creative Director Keith Cartwright
Unlock this information and more with a Source membership.