Cannes Lions 2011: Radio, Outdoor & Media Winners

Last night (Tuesday) the second awards show of the week kicked off at Cannes Lions as the Radio, Outdoor and Media winners were revealed at the Palais des Festival.

After no Grand Prix was awarded in the 2010 Radio category, this year there was reason to celebrate for Net#work BBDO in Johannesburg as the agency was awarded the top prize for its Accident Avoidance Features campaign for Mercedes-Benz.

Nine golds were handed out in the same category, with Net#work BBDO scoring twice more for its Mercedes-Benz and Galderma radio spots. Other gold winners included Y&R Bangkok, Lowe & Partners Singapore, Three Drunk Monkeys in Sydney, DDB Colombia, plus Grabarz & Partners and Jung von Matt in Hamburg.

Over in the Outdoor category, the sole Grand Prix went to Droga5 for its Decode project for Bing and Jay-Z. The campaign, which merged the online and offline worlds, also snared another two golds out of the 18 awarded, with jury member and Draftfcb Johannesburg ECD James Cloete commenting: “It demonstrates how Outdoor can lead a whole campaign.”

Dentsu Tokyo also picked up two golds for its Kyushu Railways and Toshiba LED Lightbulbs campaigns, while the UK took home two golds, with BBH London and Saatchi & Saatchi London both winning one. Fuel Lisboa, JWT Shanghai and New York, Y&R Dubai and Leo Burnett Moscow were also amongst the other winners.

The Grand Prix in the Media category went to Cheil Worldwide in Seoul for its Homeplus Subway Virtual Store campaign, which created a virtual Tesco store in the subway from which shoppers could order groceries. 14 golds were also given in the category, with both Ogilvy Frankfurt and Ogilvy Paris awarded, as well as PHD and Manning Gottlieb OMD in London and Hakuhodo in Tokyo. Amongst the other gold winners were Starcom Norway, Starcom MediaVest in Puerto Rico and Lodestar UM Mumbai.