Two new additions at Generator

Generator has announced the signing of two new talents to its growing list of directors, with Börkur and John Pereira added to the fold. Börkur moved to the UK from his native Iceland in 2004 when he was discovered by media maverick John Stewart who signed him to Oil Factory, where he directed music videos for artists such as Supergrass and Richard Ashcroft. He has also made commercials for clients including Nike and Honda. The company has also signed John Pereira (JP), the series director behind Made in Chelsea and the first series of The Only Way is Essex (TOWIE).