Masterson on the Source

SourceEcreative, the ad industry’s leading online database and archive of commercials and advertising content, has appointed Nicki Masterson, former global PR & events director for the APA London, to the new post of global business development director. Prior to joining APA in 2003, Masterson worked for several London-based production companies, including 2am Films and @radical.media. During her time at APA she played a key role, working alongside chief executive Steve Davies, in helping extend the group’s reach abroad as it represented the talents and skills of the London production community. Most recently, she managed APA’s partnership with the UK government’s Trade & Investment office to organize trade missions, seminars and forums in Tokyo, Shanghai, Beijing and Mumbai. She will be based in a new SourceEcreative Amsterdam office, out of Glassworks’ post production facility.