GSP and Chevy go interactive for the Super Bowl
Specially-created app invites users to play along during the game to win prizes.
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2012 marks the first year the Super Bowl is to be streamed online, and Goodby Silverstein & Partners is taking the plunge and adding an interactive element to its campaign for Chevy.
Launched yesterday (Sunday), Chevy Game Time is a specially-created app intended for use as the Patriots and Giants battle it out on 5 February. Featuring trivia questions and live polls, prizes will be up for grabs including 20 Chevys and products from other brands – including Bridgestone, Papa John’s, Motorola and the NFL.
The brand will also be launching its four Super Bowl commercials on the app, as well as spots for other brands.
Check out the Chevy Game Time site for more.
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