Heineken helps you recreate The Date

Wieden + Kennedy Amsterdam pulled off the ultimate date in its last commercial for Heineken, and now the agency is helping you do the same with its Serenade Facebook app.

Through the social network, users can create a personalised video sung by the musical star of the commercial, Paul ‘Kiss’ Kissaun. He’ll serenade your crush with a hand-chosen date request – and then it’s up to them to reply yes or no.

On Thursday 9 February, Heineken will also be staging an eight-hour live version of the Serenade via YouTube, where Kiss and his band will be playing out date requests live, with event viewers able to see the real-time responses and interact with the team through Heineken’s Twitter, Facebook and YouTube.  

Check out the teaser video above or visit the app to join in, and you might get lucky this Valentine’s Day.