Award-winning production company, Tool, has bolstered its interactive director roster with renowned web developer Jason Nickel. One of the world's pre-eminent developers for Facebook Connect and interactive video experiences, Nickel is fresh off developing the haunting and hugely popular Take This Lollipop Facebook app with Tool director Jason Zada. In its first thirty days, the app registered over 60 million views and 10 million Facebook likes; it was recognised as the fastest-growing Facebook application of all time. Nickel’s other work includes innovative projects for Nike, McDonald's and AT&T and has been recognised by the Cannes, The Webby's, AICP and MTV.