Coke hits road to support Argentine football team

Argentina is a pretty big country, so if you live out in the sticks it can be a little tricky to make it to the football to cheer your countrymen on - if you can get a ticket in the first place, that is.

Buenos Aires agency Del Campo Nazca Saatchi & Saatchi recently created a solution to the problem by taking a Coca Cola-branded truck on a tour of the nation to record people's chants. By the time they took it to an international match at a 50,000 capacity stadium, they had the vocal power of 1.2 million passionate fans to belt out in support of the country's beloved team.