Serpenti to Anomaly as business grows

Anomaly’s Amsterdam branch keeps serving up the big news—now with a brand new hiring. Gaston Serpenti is the agency’s new digital creative director, shortly after it was announced that the Netherlands branch was selected by both Nike and Converse to handle key business ventures in the area. Gaston has a number of accolades resulting from his prior work, including Cannes Lions and Webby Awards. In addition, he was the founding partner and creative director for Boondoggle Amsterdam, which took the Spinawards’ Digital Agency of the Year award in 2011. This business venture later resulted in the development of numerous high-profile initiatives for brands including Nike, KLM, Heinz, and Rabobank.