Bryan Farhy decides to B-Reel

Fifteen-year veteran Bryan Farhy has joined B-Reel Commercials, the integrated TV and film productions company, where he will take over the positions of executive producer and head of sales. Most recently, Farhy was working at another production company, Believe Media, in the same two capacities. In addition to his work inside the industry, he is also the founder of the Fireflies West bicycle ride, which benefits leukemia research at the City of Hope Hospital in LA. This year, the ride's fifth anniversary, there have been nearly 100 interested riders from agencies and the production community.