Top o' the mornin' for fed up commuters
Tourism Ireland offers an 'escape from the madness' for Londoners in a new web film via Publicis and Crossroads.
Credits
powered by- Agency Publicis London/UK
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Credits
powered by- Agency Publicis London/UK
- Editing Company Cut + Run/London
- Post Production Framestore
- Art Director Julia Earthowl
- Copywriter Polo Chakraborty
- Head of Production Colin Hickson
- Director Pat Holden
- Producer Michelle Stapleton
- Creative Director Dave Sullivan

Credits
powered by- Agency Publicis London/UK
- Editing Company Cut + Run/London
- Post Production Framestore
- Art Director Julia Earthowl
- Copywriter Polo Chakraborty
- Head of Production Colin Hickson
- Director Pat Holden
- Producer Michelle Stapleton
- Creative Director Dave Sullivan
If you're starting to panic about your potential commute hell during this summer's London Olympics a new web film, through Publicis London and Crossroads Films for Irish Tourism, probably won't help settle the anxiety. But it will offer a way out!
The two-minute YouTube film, directed by Pat Holden, pits two friends against each other in a race to two very different destinations. Can one, ‘Yer Man’, fly to Ireland and have a pint of stout before his mate, ‘Office Boy’, commutes to his London office and enjoys a latte? It's all revealed above.
Narrated by actor Chris O'Dowd, who also makes a cameo appearance, the clip follows the two men on their contrasting journeys and invites users to select one of two options for the chance to win a gaelic getaway. So will you escape the madness or embrace it? Go to Discover Ireland to make your desicion and join the debate with the #escapethemadness and #embracethemadness hashtags.
Connections
powered by- Agency Publicis London
- Editing Company Cut+Run London
- Post Production Framestore
- Creative Director Dave Sullivan
- Director Pat Holden
- Head of Production Colin Hickson
- Producer Michelle Stapleton
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