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Ruben Latre, a Barcelona-born director known for his innovative work in commercials, music videos, documentaries and broadcast design, has signed with STORY for exclusive representation in the United States. Latre, who is bilingual and currently resides in New York City, has completed advertising work on US and European campaigns for Y&R, Leo Burnett, McCann and Global Hue, and clients including Spanish construction giant Sacyr Vallehermoso and Biomasa. A spot that he directed for European energy giant Iberdrola and Y&R Madrid starred Spain’s national soccer team and ran throughout the 2010 World Cup.

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