Y&R Midwest grabs bulls by the horns

You’ve heard how dangerous it is to use your smartphone while driving, but what about while running from bulls?

Humble has once again partnered with Y&R Midwest and Hotels.com for a second instalment of Xtreme Booking. In the video we follow Andy Bell, a member of MTV’s action sport collective, Nitro Circus, while he is participating in the Running of the Bulls in Pamplona, Spain. If that was not already dangerous enough, there’s a catch – and one that doesn’t involve getting trampled by a bull or having its horn rammed through you. During the run, Bell must attempt to book a hotel using the Hotels.com phone app. Director Jerry Dugan captures the rather terrifying event by strapping cameras to Bell’s body, which show some angry looking bulls following closely behind. Watch the video above to find out if Bell gets his hotel reservation.

This spot is a follow up to Xtreme Booking 1, which featured athlete JT Holmes attempting to book a hotel while skydiving. View the first video here.