FRIEND has welcomed directors RBG6 and ALPHABETICAL ORDER to its roster for UK representation. RBG6 (an abbreviation of Rödabergsgatan 6, which is the street address of the studio where it was founded) consists of directing duo Joel Nordström and Lars Ohlin who have worked on award-winning campaigns for IKEA, Sony, Orange, H&M and LEGO. Alphabetical Order is a directing duo consisting of Marcus Linnér and Daniel de Viciola. Coming from the fields of graphic design and still photography, they naturally evolved into filmmakers and their careers took off when they made eight one-minute spots for Nike. Since then they have directed campaigns for Audi, General Electric, Saab and Volvo among many other brands.
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