Backyard signs Xander™

Backyard has added Xander™ to the its directorial roster. A former agency producer at JWT NY, Xander™ was given an opportunity to direct in-house at the agency, and found his true calling. After leaving JWT and teaming with East Pleasant, he became known for his ability to pull off unexpected production challenges outside of the realm of traditional advertising: first, for creating 268 live commercials to announce ESPN Sportscenter’s expanded live schedule (collaborating with Weiden + Kennedy NY), and next, for directing Royal Caribbean’s Postcards from the Sea, the first campaign shot, edited and broadcast entirely from the middle of the ocean (teaming with his former agency).