New signing at 15 Badgers

15 Badgers has announced the signing of creative director Guillaume Cagniard who joins for UK representation as a director and art director. Cagniard started out as a creative at TBWAParis, but more recently has been the creative director for French street artist, JR. His work with JR includes the Women are Heroes project, which was announced to the world by pasting gigantic portraits along the banks of the River Seine. He has also worked with artists such as Massive Attack and recently collaborated with Belgian artist, Wim Delvoye, when he directed Alt-J's video for Fitzpleasure. He also works with his brother, Timothée, at La Boite Concept which designs acoustic furniture.