Dream Team to lead WhybinTBWA

Todd McLeay was appointed chief executive officer and Toby Talbot was appointed chief creative officer at WhybinTBWA, an agency based in New Zealand. McLeay joins WhybinTBWA following a successful career in running marketing and media organizations. Recently he was chief operating officer of APN New Zealand where he was responsible for all of APN’s local publishing and digital business, including the New Zealand Herald. Talbot returns to Auckland from Rainey Kelly Campbell Roalfe Y&R in London, where he was executive creative director. He is responsible for some of New Zealand’s most iconic campaigns including work for SKY TV, NZ Lotteries and Steinlager.