Packed to the Gills with Fighting Fish

After testing the water with dream jobs at R/GA and DDB, Benjamin Przespolewski finally took the plunge and set up Fighting Fish, named after the aquatic killers beloved of Bond villains SPECTRE.  Is world domination inevitable?

In the north western suburbs of Paris, Fighting Fish are at each others’ throats. Not that the briefs aren’t coming in or business is slow, but literally, the Siamese freshwater aquarium species – called Betta – circle in small cubic tanks on the window sills at the hybrid, integrated production company as a reminder of the inspiration behind the young start-up. “They’re small and beautiful but very aggressive,” says Benjamin Przespolewski, digital creative director and founding partner at the company. “If you put two together, they’ll kill each other.” The fish was chosen as the logo and name of the company because it is a beautiful icon.

Setting up in 2012 under the Quad umbrella, Fighting Fish Paris was born out of Przespolewski’s vision to create a company modelled on Acne, B-Reel and Unit9. He’s worked in the industry for 12 years, first as an art director at one of the first French digital agencies, Duke Interactive, when new media was just gathering momentum. “Clients were really open and everything was new,” he says. “We won a lot of awards at Duke and I stayed for eight years and became creative director.”

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