Maxibon: For Superhuman Hunger

Hungry for a real snack? Throw away that rice cake or that low calorie, fat free, sugar free, taste free, cardboard biscuit and sink your teeth into a Maxibon ice cream.

Agency Publicis Mojo Melbourne created this spot for residents of Australia to have the chance to win their own personalised Maxibloke action figure. Just buy a specially marked Maxibloke Maxibon product (individual wrapper or Maxibon multipack) from a participating store. Inside this specially marked wrapper is an eight character unique code to be entered online. 

Entrants have until 11:59 pm Australian Eastern Standard Time (AEST) on Friday 19 April 2013. Five prizes will be drawn each day and all winners will be notified by either email or SMS (depending upon the method they used to send their winning entry). There are five prizes to be won every day over the ‘Promotional Period’ (250 prizes in total over 50 days). The daily prize is an action figure personalised to look just like the winner. Customisation is available in gender, name, clothing and facial likeness. Two photos are required to be sent at the time of prize notification.