Silent Films Making a Comeback

How does one bring a new generation of moviegoers to the Toronto Silent Film Festival?

The case study above, created by agency Cossette for the Toronto Silent Film Festival, 4-9 April, shows their plan of action, which means incorporating 2013 technology to make the 1920s entertainment feel new.

Cossette Toronto has developed a slideshow view mode on Instagram that allows viewers to experience a modern silent film. All you have to do is scroll down really quickly. To see all three of Toronto Silent Film Festival’s Instagram trailers click here, here, and here.