Bussmann cracks Serial

Serial Pictures, with offices in New York and Los Angeles, has announced director Matthäus Bussmann has joined the company for commercial representation in North America. The award-winning director of ads for VW and Mercedes-Benz has been in the spotlight most recently for Red Bull’s Defeat (Ogilvy & Mather) and Opel Adam (Scholz & Friends OPC). His trademark contemporary visual aesthetic can also be seen in his commercials for Porsche, T-Mobile, Pepsi, Coca-Cola, Sears and Reebok, among others. Bussmann has collaborated with top agencies such as Saatchi & Saatchi NY, McGarry Bowen Chicago and DDB London, to note a few.