Blatchford and Minkkinen to Loyalkaspar

Loyalkaspar has announced a bi-coastal expansion with the addition of chief development officer Robert Blatchford (Los Angeles) and creative director Anna Minkkinen (New York). Blatchford was most recently director of business development at Troika, a position he held for eight years. Spearheading all strategic marketing, PR and sales efforts, he played an instrumental role in its evolution from a boutique design shop to a brand consultancy and creative agency. Minkkinen comes to Loyalkaspar after seven years at Trollbäck + Company. An Emmy-nominated creative director, she has worked on campaigns for such clients as Nickelodeon, TNT, TVLand, Sesame Street, P&G, Calvin Klein, Sundance Channel and MetLife.